Most accountants show you
where you have been.We show you where you could go.
Elizabeth Roberts is the strategic financial advisor team behind ambitious UK businesses. We keep your books in perfect shape and tell you what they mean for your next decision.
UK-based · Qualified Professionals · Strategic Financial Advisors
Trusted by businesses across the UK
Your accountant reports on the past.
Your business needs to look forward.
Most accounting firms stop at compliance. They file your returns, keep the books tidy, and send you a bill. But they never ask the question that matters most:
“What are these numbers actually telling you, and what should you do about it?”
That’s the gap. And it’s costing you money, time, and the confidence to grow.
Time drain
Hours lost to bookkeeping and chasing compliance instead of building your business.
No visibility
You can't see which products or services are truly profitable, and neither can your accountant.
Tax surprises
Without proactive planning, you're paying more than you need to, and finding out too late.
Growth guesswork
Big decisions made on gut feeling because you don't have the financial clarity to decide with confidence.
Your strategic financial advisors in action
Hear how we help ambitious business owners move from financial uncertainty to confident growth. See what a strategic financial advisor actually looks like.
- How we uncover opportunities others miss
- What a Strategy Review actually involves
- Real results from our partnership approach
Bookkeeping done right, with the strategy on top
We keep your books accurate and your tax tidy, then we do what most accountants don’t. We tell you what your numbers mean and what to do next. Strategic financial advisors, with the accountancy fundamentals never in doubt.
Book your strategy review
We get your books in shape and show you exactly what your numbers mean for your next decision.
Choose your partnership level
Foundation, Growth, or CFO. We match the right level of support to your stage and ambition.
Grow with confidence
Ongoing strategic guidance, proactive insights, and no surprises. Just clarity and confidence.
6 reasons to choose us
We’re not the only accountants in the UK. But we believe we’re the right ones for businesses that want more than compliance.
Bookkeeping done right, with the strategy on top
We do the bookkeeping properly. Then we do what most accountants don't: tell you what the numbers mean and what to do next.
Proactive, Not Reactive
You'll hear from us before you need to ask. We anticipate needs and bring insights to every conversation, not just at year-end.
Strategic Mindset
Every interaction is an opportunity to add value. We think like business partners, not service providers. Your growth is our measure of success.
Responsive Support
When you have a question, we respond quickly. Your business doesn't wait, and neither do we. Direct access to your dedicated team.
Plain English, No Jargon
We explain your finances in language that makes sense. Transparent pricing, clear reporting, and honest advice, always.
A Partnership That Grows
Our support scales with your ambitions. Start with compliance, grow into advisory, and evolve into full strategic partnership, all with the same trusted team.
Three tiers. One strategic partner.
Every business deserves the right level of support. Our three-tier model grows with you, from solid compliance to full CFO advisory.
Foundation
Solid Compliance & Accurate Accounting
The foundation every business needs. We handle your compliance so you can focus on your business.
- Annual accounts preparation
- Companies House filing
- HMRC submissions
- Corporation tax returns
- VAT returns & management
- Self-assessment support
- Bookkeeping & reconciliation
- Software setup (Xero, QuickBooks, FreeAgent)
Ideal for: Established businesses needing reliable, quality compliance services
Get Started with FoundationGrowth
Advisory for Scaling Businesses
Beyond compliance. Active support for businesses ready to grow, with strategic guidance when it matters most.
- Everything in Foundation, plus:
- Quarterly performance analysis
- Trend identification & insights
- Profitability by service/product
- Proactive tax efficiency strategies
- Extraction planning for directors
- Pricing & margin analysis
- Growth planning support
Ideal for: Growing businesses seeking strategic financial guidance
Get Started with GrowthCFO
Strategic Financial Leadership
Full CFO-level support for ambitious businesses. Your strategic finance partner, not just your accountant.
- Everything in Growth, plus:
- Cash flow forecasting
- Budgeting & scenario planning
- Financial modelling for decisions
- Management accounts & KPIs
- Investment readiness support
- Board-level strategic reviews
- Direct access to senior advisors
- Priority response times
Ideal for: Ambitious businesses requiring comprehensive financial leadership
Get Started with CFONot sure which tier is right for you? Book a free conversation and we will recommend the best fit.
Omotoyosi Akinfemiwa
CEO
Elizabeth Roberts was founded with a clear vision: accounting should be more than paperwork and compliance. Too many businesses were getting their books filed and nothing more.
With a Master’s in Finance and over 10 years working with 80+ businesses, Toyosi saw the gap. Founders needed a strategic financial advisor: someone who keeps the books impeccable AND tells them what the numbers mean for the next decision.
Her philosophy is simple: numbers tell a story. She helps you read it and build a clearer, more prosperous chapter ahead.
Outside of work, Toyosi enjoys dancing, reading, travelling, and exploring new experiences.
“We don’t just process numbers. We get them right, and we tell you what to do next.”
A Team Invested in Your Success
Our team of qualified professionals combines technical expertise with genuine care for your business.
Alyzah Caoili
Executive Assistant & Marketing Manager
Known for her strong organisational skills and strategic approach to marketing. Alyzah is passionate about supporting leadership, streamlining operations, and creating impactful marketing initiatives that contribute to the growth and visibility of the organisation.
Sarah Oke
Practice Manager
An experienced Practice Manager who takes great pride in supporting both clients and colleagues in delivering high standards of professional service. She finds working at ER to be a truly rewarding experience, viewing it not simply as a role, but as an opportunity to contribute meaningfully to the financial education and empowerment of others.
Temi Adedayo
Senior Client Manager
A dedicated Client Manager with a strong passion for working with financial data and numerical analysis to deliver accurate and reliable results. With a detail-oriented and analytical approach, Temi excels at interpreting financial information and transforming it into valuable insights that support sound business decisions.
Want to join our team? Get in touch.
80+
Businesses Served
100%
Compliance Record
10+
Years Experience
3
Partnership Tiers
What Our Clients Say
Real results from real partnerships. Here’s what it’s like to have a strategic financial advisor on your side.
“The services I have received from day one have been top-notch, with clear concise explanations, and the time to respond is super quick. They're the real MVP in this accounting business service.”
Damilola Ogungbesan
Google Review
“We've had a great experience working with the team across our company and charity accounts. They're approachable, proactive, and consistently offer sound advice. Highly recommend their services.”
Amara Okunowo
Google Review
“Elizabeth Roberts, you have been incredibly supportive, friendly, and knowledgeable in managing our account. We truly appreciate the proactive approach you've taken to ensure everything runs smoothly. Thank you for your excellent service and support!”
Eko Cafe
Google Review
“Helpful, knowledgeable and empathetic.”
M M
Google Review
Reviews from Google
Is Your Business Financially Healthy?
Take our free Financial Health Assessment, a quick diagnostic that reveals where your numbers stand, where you’re leaving money on the table, and what to focus on next.
- Cash flow health check
- Profitability analysis framework
- Tax efficiency quick audit
- Growth readiness scorecard
- Personalised next-steps recommendations
Takes about 3 minutes. No payment, no obligation.
Financial Health Assessment
Elizabeth Roberts
Pick a time that works for you
Book a free, no-obligation consultation. We will review your numbers, get the books in shape, and show you exactly what a strategic financial advisor looks like.
Or reach us directly
80+
Businesses served
100%
Compliance record
10+
Years experience
